Leonard l berry biography of martin

          Dr ken berry.

          Leonard l. berry quotes

        1. He challenges service managers to set their service quality aspirations higher, and his innovative, practical ideas will help them achieve those higher.
        2. Dr ken berry
        3. Berry is a University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair.
        4. American Marketing Association Announces Leonard L. Berry Marketing Book Award Winner.

          5. Leonard Berry

          American professor

          Leonard L. "Len" Berry (born 1942) is a University Distinguished Professor of Marketing of Mays Business School at Texas A&M University, and a senior fellow at the Institute for Healthcare Improvement.

          Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. Berry is Texas A&M's most cited faculty member on Google Scholar, with over 235,000 citations.[1]

          Biography

          Berry earned bachelor's and master's degrees at the University of Denver and a Ph.D.

          at Arizona State University.[2] A longtime professor at Texas A&M University, Berry founded the school's Center for Retailing Studies in 1982 and directed it for 18 years.[3] In 1983, Berry coined the term relationship marketing, which emphasizes the need for organizations to maintain (rather than simply acquire) customers.[4] He is a founder of